Blog
User research, without the guesswork
Practical guides on personas, AI personas, usability testing and simulating real users.
- 14 November 2026 · 13 min read
AI Personas vs Human Testers, and Why Your Site Now Needs Agent SEO
AI personas vs human testers: what each catches, when to use which, and how AI SEO and agent SEO make your site work for the AI assistants your buyers use.
Read article → - 11 November 2026 · 9 min read
Checkout Usability Testing: What to Test and How
Checkout usability testing finds where shoppers stall, or where the cart breaks, before you lose orders. A stage-by-stage checklist, edge cases and tasks to copy.
Read article → - 10 November 2026 · 8 min read
How to Write a Usability Testing Report (With Template)
A usability testing report turns sessions into decisions. Learn what to include, how to rate severity, and copy a simple template your team will actually read.
Read article → - 7 November 2026 · 10 min read
AI Persona Generator: Prompts, Pitfalls and Validation
How to use an AI persona generator: a copyable LLM prompt, common pitfalls, and a checklist for validating generated user personas before you rely on them.
Read article → - 7 November 2026 · 9 min read
AI Usability Testing: How Simulated Users Work
AI usability testing uses simulated users to attempt tasks on your live site. Learn how it works, what it catches, what it misses and a practical workflow.
Read article → - 7 November 2026 · 10 min read
How to Create a User Persona (With Free Template)
How to create a user persona in seven practical steps, from research to synthesis, plus a free user persona template you can copy and a filled-in example.
Read article → - 7 November 2026 · 9 min read
Synthetic Users: What They Are, Where They Help and Fail
Synthetic users are AI-simulated people used in research. Learn where synthetic user research helps, where it fails, and how to pair it with real users.
Read article → - 7 November 2026 · 9 min read
Usability Testing Questions: Copyable Lists by Stage
Usability testing questions for every stage: screening, pre-test, task, post-task and post-test, with copyable lists and tips for avoiding leading questions.
Read article → - 7 November 2026 · 9 min read
Usability Testing Scenario Template, Tasks and Examples
A copyable usability testing scenario template, plus good and bad task examples for SaaS, ecommerce and mobile, so your tests measure behaviour, not guesses.
Read article → - 7 November 2026 · 9 min read
User Research Methods: Which to Use and When
A practical guide to user research methods: generative vs evaluative, qual vs quant, a when-to-use table with effort levels, and how to pick the right one.
Read article → - 7 November 2026 · 10 min read
Website Usability Testing: A Step-by-Step Guide
How to do website usability testing in eight steps: goals, tasks, participants, moderated vs unmoderated vs AI-simulated sessions, analysis and fixes.
Read article → - 7 November 2026 · 9 min read
What Is a User Persona? Definition and Examples
What is a user persona? A plain definition, worked user persona examples, the main types UX teams use, and how to keep personas grounded in real research.
Read article → - 7 November 2026 · 9 min read
What Is an AI Persona? A Guide for UX and Product Teams
An AI persona is a simulated user, powered by a language model, that acts out a goal on your product. Learn how they work, where they help and their limits.
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