Phanera

AI user research

See your product through your users' eyes.

AI personas explore your website and attempt real tasks, so you can see what works, what doesn't, and what to improve, in minutes.

Free for your first 5 usability tests. No card needed.

AI personas

Different users. Different perspectives.

Generate AI personas with different motivations and behaviours, and watch them attempt the same task on your website.

Alex
First-time visitor

Saving time and avoiding anything that feels complicated.

Skims headingsImpatient
Sam
Budget owner

Not being blamed for a costly decision.

Reads the fine printSkeptical
Taylor
Technical evaluator

Keeping their existing setup stable and under control.

Goes straight to docsThorough
Morgan
AI assistant

Giving its user an answer they can rely on.

Reads structure, not visualsLiteral

Phanera suggests AI personas for your website. Edit them or describe your own.

How it works

Watch how they experience your product.

Each persona navigates your website in a real browser, interacting with pages and attempting to complete tasks.

The Phanera dashboard, testing northcart.shop, a mock store built for this demo.

User journeys

Understand what works and what doesn't.

Review user journeys, screenshots, task outcomes and the issues that affected each experience.

Partially completed

Dana reached checkout, but the order total was $11.99 too low: the cart let the cable's quantity drop to −1.

  • Search found the charger on the first try
  • “−” at quantity 1 left the cable in the cart at 0 instead of removing it
  • A second tap set it to −1, and checkout charged $18.00 for a $29.99 charger
Duration
1m 37s
Actions
8
Pages visited
5
Usability issues
3
DanaParent shopping on a lunch break · desktop
Motivation
Getting it ordered quickly, without surprises at checkout.
How they browse
Searches instead of browsing; tidies the cart before paying.
Feels confident when
The order summary shows exactly what they meant to buy, at the right price.
User journey

Pages visited, in order. Click a page for detail.

One persona's session from the test above. Screenshots are of the mock store.

Session replays

See every step, as they saw it.

Step through each session with the screenshot, the action taken and the persona's reasoning at every step.

https://northcart.shop/
Screenshot after step 0
Step 0 of 8

Usability findings

Turn observations into improvements.

Get prioritised usability findings, supporting evidence and suggested fixes in one shareable report.

Low1

Quantity buttons have no accessible names

Atlas
Medium2

“−” at quantity 1 leaves the item in the cart at 0 instead of removing it

Dana, Ken

Place your order stays enabled with a negative quantity in the order

Dana, Marco
High1

Cart quantity can go to −1, taking the item's price off the order total

Dana, Marco

AI accessibility

Ready for AI assistants too.

More buyers now ask ChatGPT and other assistants about products. Phanera checks whether those assistants can find, read and use your pages.

Can they find your pages?

Sitemaps, robots rules and llms.txt.

Can they read them?

Headings, landmarks and labels.

Can they get around?

Links and buttons they can use without guessing.

Do they get you right?

Whether they describe your product accurately.

Pricing

Start free. Scale when you're ready.

Free

£0/month

  • 5 usability tests
  • Up to 3 AI personas per test
  • 10 pages per website analysis
  • Usability findings
  • Shareable report
Start for free
Startup
Most popular

£25/month

  • 10 usability tests every month
  • Up to 10 AI personas per test
  • 50 pages per website analysis
  • Longer sessions: 30 actions, 10 minutes per persona
  • Screenshots of every step
  • Pay by card or PayPal
Upgrade
Enterprise

Custom

  • Higher usage limits
  • Custom deployment requirements
  • Advanced integrations
  • Team features
Contact us

FAQ

Questions, answered.

Get started

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